General, Opinion, Rants, and Stories

Someone is in shit at Zonnebloem

So Zonnebloem has had their Old Mutual Trophy Wine Show gold medal stripped, as the 2007 Laureat was entered in the ‘Bordeaux Blend’ section but had a “dollop of Shiraz” in it. Fair enough. Bordeaux blends can only be made up using Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec. Over at Wine Goggle (who seemed to have broke the story before some interesting points are made about how single varietal wines, however, are allowed a 15% dollop of something else. So if you had a wine that was 75% Cabernet Sauvignon with 5% Cab Franc 5% Merlot and 5% Petit Verdot it could be entered in either the Bordeaux blend section or the Cabernet Sauvignon section. Hmmmm….Numbers get boring.

What interests me is how top dog Mr. Fridjhon learnt of this. I quote from the story:

Show chairman, Michael Fridjhon, who made the discovery having read an interview with a member of the wine-making team – in which the presence of a "dollop of Shiraz" was disclosed

Haha, that poor girl or guy – although this strikes me as a typically male thing to do. I can just imagine it.

“Ja bru, it was my idea to add a bit of spice so we chucked in a dollop of Shiraz.” So proud. An interview and everything. Now he is going to get kaked on. Hard.

Just think about all the sales that will now be lost. You see the South African public loves to buy their wines based on round shiny stickers. Personally that would make me feel like a magpie, but that’s just me. Or some sort of half-wit: “Ooooh shiny, me wanty wanty.” And that, my friends, is why the South African wine-buying public are a bunch of half-witted magpies. Love you too.

Back to the naughty Zonnebloem employee. I wonder if he is going to be hauled into the head wine-makers office and berated for having a loose tongue in front of the press? I think he should be as this is pretty embarrassing for Zonnebloem. I mean this wasn’t a simple mistake; they knew there was Shiraz in the wine and entered it into a Bordeaux Blend section of a competition. Kind of like doping. That would make Zonnebloem is the Floyd Landis of the wine lands.

5_landis_podium_002 The Zonnebloem of the cycling world

This has to make you wonder if any of the other Bordeaux blends have dollops of anything in them? Maybe they do and the farms that produced them just have staff with tighter lips.

2 thoughts on “Someone is in shit at Zonnebloem”

  1. Funny take on it 🙂 … comparing Zonnebloem with Landis hahaha. Seriously, though, I honestly do not believe that Zonnebloem intentionally deceived the competition.

    1. Sorry for the late reply, your comment got put in a spam folder by mistake.

      I doubt they did it intentionally. I don’t think they set out to improve their chances of winning a medal in a Bordeaux category by adding Shiraz.

      Well, most probably not. But how massive must the breakdown in communication have been for this to occur? Those making the wine must have know there was Shiraz in the wine. They are, I’m sure, also fully aware of what makes up a Bordeaux blend. So, it could suggest that the winemakers probably have no say in which competitions their wines are entered into, and definitely have no say in which categories.

      What is worrying is that whoever enters the wine (the marketing bunch I assume) do not know how the product they are marketing is made. I mean for fucks sakes, that is ridiculous.

      So they are probably innocent of deceit, but definitely guilty of looking like a bunch of bumbling, inefficient tards.

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